You’ve seen them. We all have. You know, those unknown social media models who all of a sudden grace the covers or insides of your favorite magazines. Sometimes you even see them as online features in Sports Illustrated or Maxim Lady of the day. While glazing over these publications, you may first think to yourself , “Who is this person?” Or, better yet, How did they get this opportunity?”. Well ladies, I’m here to tell you, the honest to God truth on how these women, along with myself got their pictures into publications. And it doesn’t involve meeting some random middle aged tycoon at an elite Hollywood party. No… in all honesty, published models just chose the right PR company to work with. In the beginning, when I first started modeling… things were undoubtedly tough. For one, I was investing a ton of my hard earned money into photo shoots that didn’t lead anywhere, and two I was doing tons of free work with inexperienced photographers who in the end never coughed up the photos. (I know violating and devastating). I knew no one in the industry and was extremely naive to the hidden scams that newcomers may face. I also fell for many of them. Some of them were so painful I still have not recovered… Indeed it was a perfect storm for a young girl with high hopes of hitting it big; born for adversity. As the months went by so did my accruing number of failures. Failures such as shooting with unprofessional that never give you your photos or shooting with unprofessional that only give you 5 photos after hours of shooting. And despite my best laid plans, it took over 2 years of eating dirt and gaining knowledge to finally be one of those women to utter the words “I’m published!”
PR by definition is an short acronym for the words Public Relations. And weather you’ve just started or have been in the entertainment industry for a while, you will discover that PR, in combination with your talents of course, is a vital part of your career. Statistically speaking… the more published exposure, the more familiar you become to the public, the more familiar you become… the higher potential for you to gain a stronger following and receive more modeling opportunities .
Now, I will say, If you can get PAID PR go for it! two weeks prior to auditioning for Playboy, I did come across a casting call online and decided I’d submit my cosplay photos just for kicks. (Yes, I started out as a cosplay model.) As it turns out, those photos landed me the audition and in time, it proved to be the turning point of my career. I can go into that later, but the Golden PR ‘nugget’ to take away from this story is to first, try your best to attend auditions or casting calls with reputable companies like this, who can publish your photos and give you a paycheck. Paid PR is ultimately the best form of PR. So go out and audition for as many paid modeling gigs as you can! (Additionally, I wrote my last article on how to audition for Playboy Plus, check it out if your interested!)
Another way to get published is simply reach out to a PR company and ask for their rates. I reached out to Main Street Productions. Ryan Dwyer and Luis Rodriguez run the company and are the best in the business when it comes to getting models published fast. They work with you in obtaining your perfect look and also give active direction along the way. They are honest and straightforward with all of their models and set the expectation every time. They do what they say they will do. They don’t make false promises to models. That’s why I enjoyed working with them. And if your wondering, is Lauren being paid to promote them on this blog? I do not wish to be paid for it and will reject any payment if I was offered it. For the entirety of my career, I will continue to share every drop of life giving information with women so they to can perhaps achieve their dreams and hopefully advert themselves from the same strife and pain I encountered, on my own in this industry. So you are a model, interested in working with them like I did, go follow @mainstreetproductions on Instagram and ask them about their PR services and rates. You will get nothing but quality from them.